What and how we do
Smart Continent helps the private and public sector leaders to reach decisions that guarantee their success. We help clients develop comprehensive customer and market insights to identify new opportunities for growth.
Smart Continent is using following methodological approach for feasibility studies: analysing if there are no physical, social or institutional binding constraints; analysing of the demand for services in the future will be adequate (long run forecasts); estimating if appropriate technology is available; analysing if the utilisation rate of the infrastructure or the plant will not reveal excessive spare capacity; availability of personnel skills and management; project design (scale, location, etc.) justification against alternative scenarios (‘business as usual’, ‘do-minimum’, ‘do-something’ and ‘do-something else’).
We help sales executives understand what sales and marketing initiatives are working, and which ones are falling flat, by providing a deeper understanding of their customers, and the strategies to build bigger and more profitable relationships with them.
Smart Continent market research provides relevant data to help solve marketing challenges that a business will most likely face. In fact, strategies such as market segmentation (identifying specific groups within a market) and product differentiation (creating an identity for a product or service that separates it from those of the competitors) are impossible to develop without market research. Smart Continent market research involves gathering primary and secondary information. When conducting primary research we get two basic types of information – exploratory or specific. Exploratory research is open-ended, helps you define a specific problem.